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Self Publishing: How to Make Money Writing Books

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Self PublishingThe following is a post from my lovely wife – Mrs. Frugal Rules

Seeing your name in print and your ideas online is an amazing feeling made possible by self publishing. I know because I wrote a children’s book last year that is now selling worldwide through Amazon’s self publishing platform, Createspace.

If you’ve been thinking about self publishing on Amazon or elsewhere, I’d like to share my experience with you and encourage you that it is possible to share your ideas with the world and make money self publishing in the process. Of course, this entire process starts with your idea, which you bring to life with good design and illustration and then share with the world through publishing your own book.

Put Your Idea on Paper

I had been mulling around an idea for a children’s book for years. My mother in law and I had often joked about how there was a growing list of places she was unwilling to drive as she got older. It started with bridges and then expanded to tunnels, highways, night driving and more. We thought a neat idea for a story would involve a very circuitous route to Grandma’s House for a weekend sleepover with our daughter. That idea eventually became Grammy Doesn’t Do That.

I sat on that idea for years until my mother in law finally asked me if I was ever going to write it down. I put it on my To Do List and within 15 minutes, the book was written. I guess it came out as fast as it did because I had been thinking about it for so long. What seemed like the scariest, hardest part of the process ended up being one of the easiest once I just sat down and did it. If you’re sitting on your own book idea, follow my lead and just start writing.

You can always delete it later if you don’t like it but sometimes, just starting is the hardest part.

Find a Good Designer

Once I had my book written, I knew the next step towards joining the ranks of those who are self publishing children’s books was to hire a good designer. The problem was that I had no budget for this project. I had about $150 I had saved up in my personal money and decided to use that to find a good designer.

If you are self publishing a novel or non-fiction work, a designer may not be as big of a need for you, other than to give your book an eye-catching cover. I was self publishing a children’s book so I needed colorful, engaging design throughout. That kind of design isn’t cheap.

I explored various sites like Fivrr, Odesk and Elance and reached out to local graphic designers and children’s book illustrators, but in the end decided to go with a friend who was a college student specializing in design.

We agreed to split profits evenly and she agreed to design the book for $150. You may be able to find a less expensive designer, but I believe that when it comes to illustration you usually get what you pay for. I was thrilled with her work and loved how she worked from pictures of my family to create a unique book that made an incredible gift for my mother in law.

Choose From the Best Self Publishing Companies

While my designer was storyboarding and working on digitizing her illustrations for Grammy Doesn’t Do That, I researched self publishing options. I looked at semi-traditional publishing companies with more expansive cover, size and paper type options like AuthorHouse, Infinity Publishing and Dog Ear but ultimately, found all of these options, which ranged from $4,000 to about $1,000, too expensive.

I considered print on demand options like Lulu, iUniverse and ultimately landed on Createspace because it allowed me to distribute my book through Amazon’s powerful, global channel with absolutely NO upfront printing costs.

While I was more limited in page size and printing options, I needed a solution that wouldn’t cost me anything upfront and Createspace offered me that.

Pros and Cons of Self Publishing Through Createspace

In addition to Kindle self publishing, Createspace offered a number of attractive pros, including:

 

  • Free and Easy Tools – Their software made it easy to upload my book files and preview them before printing.
  • Powerful Distribution – Createspace books are automatically integrated into Amazon’s book inventory and made available around the world.
  • Impressive Royalties – No one is going to publish your book for free, but Createspace takes about a 40 – 60 percent cut depending on the list price of your book and where it sells. Its Royalty Calculator helps you determine ahead of time how much money you can expect to make per book with Createspace.
  • Fast, Immediate Printing – With Createspace, your book is manufactured to meet demand. This means your title is always in stock and you can order how ever many or few copies you need at any time.
  • No Upfront Publishing Costs – This was the biggest benefit for me. With Createspace there are no upfront costs and no need to carry inventory of your book.

 

No option is without cons. Here are the biggest ones I have with Createspace.

 

  • The Royalty Cut Could be Higher – This is a bit of a catch 22. Getting your book published for free and distributed on Amazon’s wide network comes with a big trade off – quite of a bit of the cut of your book sales go to Amazon.
  • Payments Can Be Hard to Figure – It takes a while to start earning royalties from book sales as Amazon waits to see how many buyers return your book. This delays payments by two months and can make it difficult to track the progress of your book sales.

 

Ultimately, Createspace was the right option for me. It’s easy to follow, comprehensive file creation guidelines, uploading platform, distribution network and lack of upfront costs fit my need. To date, I’ve sold about 45 copies of my book and have made nearly $200. Having nearly covered what I put into the project, I’m happy, but I’d like to do more with it.

I created a simple website to promote Grammy Doesn’t Do That and plans for a series are underway. But for me personally, the most satisfying aspects of the project have been seeing my idea come to life and bring joy to others.

Authors, Share Your Book with Millions of Readers

 

 

What are your thoughts about self publishing? Are you thinking of trying to self publish a children’s book or novel? What platforms have you looked at? If you have an idea but haven’t put it on paper yet, what’s holding you back?

 

Mrs. Frugal Rules is a published author, professional copywriter, business owner and mother to four children. When she’s not busy writing for some of America’s top brands, she enjoys taking her kids on adventures around Omaha, Nebraska.

 

 

Photo courtesy of: ©Depositphotos.com/luckybusiness

Do You Invest Like Warren Buffett?

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Warren BuffettAs is true for many in the personal finance realm, I’ve always admired Warren Buffett. I mean, who doesn’t? Not only is he one of the richest people in the world, but he has been sticking to his guns of promoting common sense advice for decades – long before many of us were around.

Out of sheer luck, I happen to live about 10 minutes from Buffett in Omaha, Nebraska. Sadly, none of his wealth has transferred to me via osmosis, but that’s a different story for a different day. 🙂 That being said, I found this infographic at Visual.ly and knew that I’d want to share it here at Sprout Wealth.

I’ve spoken a lot about investing on the site, and rightfully so as investing is a vital part to growing your wealth. Whether that means starting to invest with less than $1,000 or learning what investments should be in our 401(k)s taking investing seriously is something we all must consider in order to get where we want to in life.

Wisdom From Warren Buffett

What I like so much about this infographic is the rich wisdom we can take from Buffett. You could argue that it’s easy for someone as wealthy as Warren Buffett to do well with investing, but that’s missing the point. Much of the quotes listed here display his discipline – a common sense approach to investing.

I know this approach may not be sexy. It may not be exciting. That’s not what investing in the stock market should be though. It should be done with an eye towards building wealth over the long haul instead of chasing gains. That’s probably why two of my favorite quotes from the infographic are:

  • “I think the worst mistake you can make in stocks is to buy or sell based on current headlines.”
  • “When we own portions of outstanding businesses with outstanding managements our favorite holding period is forever.”

Both of these highlight the need to view investing as a slow and steady approach and one that focuses on building a portfolio of solidly run companies or index funds. The first is a mindset and the second can be accomplished by investing in index funds or creating your own in a Motif Investing account or other brokerage of your choice. At the very least though, make sure you don’t forget the first rule, or the second rule for that matter, of money, as according to Buffett.

 

 

15 Words of Investing Wisdom from Warren Buffett

 
 
What is your favorite Warren Buffett quote? What is your holding period when it comes to investing? What do you believe is the #1 problem investors cause to themselves?

 

 
 

Photo courtesy of: Fortune Live Media

How Difficult is it to Become A Millionaire?

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Become a MillionaireWe all have different goals in life, especially when it comes to finances. I’ve not done any research into this, but I venture to guess that the desire to become a millionaire is relatively high on that list. However, many think it’s simply out of reach or something that can only be dreamt of. It doesn’t have to be that way though and can most definitely be accomplished by following a number of simple ideals. No, it likely isn’t easy but it is simple.

You’ve likely read or heard the story of Ronald Read over the past month or so. What made Mr. Read so interesting was that he had an estate worth roughly $8 million and the majority of those assets were donated to organizations near and dear to his heart last summer. What was his job when he passed at the age of 92?

A gas station attendant.

Prior to that he was a janitor. He also didn’t go to college, though was the first in his family to graduate from high school. At any rate, I’ve read a number of things which made me think it would make for a perfect post for Sprout Wealth, especially for those wanting to become millionaires. So, if you’re wanting to know what it takes to become a millionaire hopefully some of the below tips will help.

Never Stop Learning

This is something that stuck out to me with regards to Mr. Read. Friends report that he read the Wall Street Journal everyday. Now, something like the WSJ or The Economist might not be your cup of tea, but the point is he was always looking for ways to learn more.

Whether you want to become a millionaire or simply want to grow your wealth learning more should be your goal as well. I know learning new things can be overwhelming or intimidating, but don’t let that hold you back. If you want to learn more about investing, there are plenty of investing books for beginners to choose from that can help you get started. If it’s a new skill, there are plenty of ways to start. You likely won’t master most things overnight, but the point is to get started and the rest will go from there.

Look at Investing the Right Way

We speak a lot about investing here on Sprout Wealth. There is a reason for that – we believe it’s one of the best ways to grow your wealth. However, the model Mr. Read followed was one that we should emulate. He wasn’t chasing penny stocks and he wasn’t trading actively. Instead, he invested in largely dividend paying stocks and in what he knew.

Take a look at what was in his portfolio when he passed:

  • AT&T
  • Bank of America
  • CVS
  • Deere
  • General Electric

I challenge you to find someone who either doesn’t know these five companies or one that doesn’t pay a high dividend. That’s not to say that you should invest in these five particular stocks, but that the model he used is a hard one to argue against. This doesn’t begin to touch on his beliefs on timeframes, which we’ll get to below.

Invest for the Long Haul

Investing in index funds or dividend paying stocks is one thing, but time frame is vitally important as well. As I’ve read, Mr. Read was of the same opinion and invested with the end game in sight. Yes, the stock market goes up and down but we really shouldn’t give much thought to this if you want to become a millionaire. Rather, you should be looking at 10, 20, 30 years down the road.

One point to make in this is I know it can be difficult to even think long term when you have little to invest with. If you’re starting to invest with $1,000 or less you might think putting off investing for a few years won’t make much of a difference. I would argue differently.

By starting as soon as you can, even with little, you’re not only establishing discipline that’ll serve you well but you’ll also give your money more time to grow. That is what you want and unless you’re playing the lottery you likely won’t become a millionaire overnight and thus need all the time you can get.

Always Be Earning to Become A Millionaire

It would be easy to look at someone like Mr. Read and think that he should’ve enjoyed his golden years and not worked a minute. Instead, he worked part-time jobs. I’m not saying you should go out there and get a part-time job in order to become a millionaire as it likely won’t help you.

However, what we can see is that he didn’t rest on his laurels, rather he was making money until the end. As with learning new things, this should be our mindset when it comes to earning more.

We should think outside the box, offer services others don’t and network in order to increase our opportunities. Rather than just wasting our free time we should be looking for ways to monetize it so we can increase our earning efforts.

I’m certain there are other ways to become a millionaire but I believe it’s the basics (the blocking and tackling drills of finance as I call them) that can help catapult you the most. They may not be easy, but with the right mindset they’re most definitely simple.

 

What are some other ways you can think of to become a millionaire? What’s one thing you’d like to learn that would allow you to make more but have held yourself back? Do you think you’d like to continue working at some level even when you’re old and gray, to keep making money?

 

 

Photo courtesy of: Reynermedia

Why Do You Blog?

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blogIf you’re reading this you’re likely either a blogger or someone who is considering starting a blog. In either case, you’re not alone. According to a 2014 study by WordPress, there are tens of thousands of WordPress sites created each and every day.

That’s also not to mention the fact that there are just shy of 20 billion pages viewed on the WordPress platform. Suffice it to say, there are A LOT of blogs out there!

While that is a good thing, on one level, it also presents another big problem – standing out amongst an ever-increasing crowd. Though a challenge, it can be done. Here’s how.

Be Yourself

When I’m asked by newbies about how to start a start a blog this is usually the first thing I mention. You simply need to be yourself. The Internet is full of posts on “5 Ways to Save on Grocery Shopping” and “Why You Need an Emergency Fund,” both of which are admittedly tired topics.

That doesn’t mean you can’t talk about any of those topics, but you need to be yourself in doing so. Share what’s unique about you and don’t hold back as it’ll help bring a unique spin others may not have thought of before. Readers, eventually at least, are coming to your blog to read your thoughts and it behooves you to be yourself.

If you look at some of the more popular and well known bloggers many of them are this way – they have a personality and they allow it to come through in their writing. This is not to mean that you have to reach their level, or to lie to get there, but simply be yourself and success will be more likely to follow.

Know Your Why

After being yourself, I’d rank knowing ‘your why’ as the next most important thing when starting a blog. Essentially, what kind of value proposition are you looking to bring to the table? Are you wanting a digital journal to share your experience and meet others going through a similar set of circumstances? If so, that is more than fine. There is absolutely nothing wrong with that at all and many do it.

When I started Frugal Rules I had several goals, but the overarching one was that I wanted to help others make wise financial decisions so they could live the lives they wanted. I had made countless poor decisions earlier in life and learned, albeit the hard way, that you need to make money work for you otherwise you’re going to be enslaved to it.

That was and still is my ‘why.’ It is why I blog and that gets reaffirmed each time I help a reader with a question or problem. When I’m able to do that I count it as a good day. However, I likely would’ve never been able to see that unless I knew my ‘why’ prior to starting a blog.

Can I Do These Things and Still Make Money Blogging?

It’s time for a reality check. If you’ve been running a blog for any amount of time you’ve likely noticed one thing – and that’s a huge number of bloggers give up very quickly.

Why is that?

I don’t know the exact reason of course, but I believe a lot of it comes down to thinking that by simply slapping up a site cash will start falling from the heavens and they’ll be making money hand over fist.

Yeah….NOT going to happen!

Making money from blogging can be done and some make a killing at it, but it takes a ton of time, a lot of hard work and a little luck. When you start to look at the number of personal blogs out there, the number of corporate blogs and other sites, you can cut the competition with a knife – there is a lot of it.

Of course, this doesn’t mean you should just throw your hands up and say “to hell with it” when thinking of making money blogging but it means being realistic and pairing that with being yourself and knowing your ‘why.’ Doing so doesn’t guarantee success by any means, but it’s a big part of beginning that journey to finding relative success.

In addition to that, there is no real need to feel dirty or like you’re selling out by making money from your blog. If you’re doing it in a genuine way to help readers achieve what they want, then it stands to reason that you’re not selling out.

 

Why do you blog? What’s your ‘why’ in blogging? Do you feel like you’re selling out if you advertise on your site or promote an affiliate product? How do you find balance?

 

 

Photo courtesy of: The Shopping Sherpa

5 Reasons Why Penny Stocks Are A Fools Errand

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Penny stocksIf you’ve never heard of penny stocks, they’re basically a modern day version of fools gold. On some level fools gold might look like the real thing but sadly, holds little, if any real value. Penny stocks are much the same with within the investing world. Traditionally speaking, a penny stock is a stock that trades under $5 and is most often traded over the counter as opposed to on a major exchange like NYSE and Nasdaq.

There are late night infomercials, books and sites devoted to preaching the supposed ability to get rich quick by investing in penny stocks and the sad fact is that the message preached is one that is largely smoke and mirrors. So, if you’re considering investing in penny stocks or are convinced they’re a good addition to your portfolio consider some of these reasons as to why you’re better off running the other direction.

Cheapness Doesn’t Mean Value

This was a common defense given for buying penny stocks in my former day job. The person I spoke with would invariably argue that since the stock was only $.20 that it meant it was a good value. Their thinking was they could buy more of it and thus hopefully realize a better return.

The fact of the matter is there is a reason why it’s trading at such a low price and will likely only result in heartache at the end of the day.

Penny Stocks Aren’t Regulated

Depending on your political persuasion you may not like regulation. Regulation, some argue, restricts the ability to do what you want to do. Well, regulation in regards to investing in the stock market can be a good thing. Simply put, it’s there to protect us. This is where penny stocks fall short.

In order to be listed on the major exchanges, a company has to meet a number of different standards in order to have the right to be listed. That is not so with penny stocks. In most cases, over the counter (OTCBB) and Pink Sheet exchanges have little in terms of regulation. What that means for you as an investor is that you have little protection when it comes to penny stocks. It means you’re opening yourself up to things like shell companies and fraud. I don’t know about you, but I’d rather put my hard earned money elsewhere.

You Might Not Be Able to Sell it

I always hated helping a client with a penny stock they couldn’t get rid of. It might sound unreasonable or impossible, but I spoke with investors nearly every day who were in that very situation. They might be sitting there with several hundred or several thousand dollars in the given stock and they could do nothing with it. This could be due to a variety of reasons from highly irregular trading to a stock being halted because it was under some sort of investigation.

If you’re like me then you want a portfolio where you can make changes at a moment’s notice, not one where you fear your ability to make changes. Investing in penny stocks is going to leave you much more open to situations just like that.

Not Every Stock Started This Way

A common thought I’d hear in my former day job was that every company has to start somewhere so why not invest in it? I agree that every company has to start somewhere but that should only be taken so far. I’ve not done the research, but I’d be hard pressed to tell you any current S & P 500 stocks that started out as a penny stock. They likely all were the result of an IPO or a spinoff from a highly reputable company. That doesn’t mean they’re without risk, simply that information is available about them and they have been vetted. Penny stocks, on the other hand, are on the other end of that information/vetting spectrum.

It’s Not A Good Way to Start Investing

While all of the above reasons are bad enough to knock out penny stocks from my consideration as something to invest in, the number one reason why penny stocks are a fools errand is the belief they’re a good way to start investing. This was something I saw a lot of in those wanting to invest less than $1,000. They’d say nearly the same thing each time – I don’t have a whole lot to start with and I can get more with my money this way.

As far as I could, I would use this as a teaching opportunity to explain that more isn’t always better when it comes to investing. Instead, investing in a solid index fund is much better in the long run. Yes, there might be a once in a lifetime opportunity with the given penny stock but a portfolio will only suffer if those chances are taken time and again.

That said, the moral of the story is if you’re looking to start investing with little, then open an account with someone like Motif Investing where you can start with as little as $250 and invest in index funds or dividend paying stocks as opposed to chasing the dream of striking it rich with a penny stock.

 

Do you invest in penny stocks? If so, have you ever had one that you’ve not been able to sell out of? What’s one thing you’d never invest in because of what’s involved with it?

 

 

Photo courtesy of: Steven DePolo

Do You Have To Spend Money to Make Money?

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Spend money to make moneyBeing a small business owner you often hear a variety of different things you “have” to do. Honestly, it can be a little overwhelming at times to consider the things you must do in order to run a successful business.

Some of these sayings can even be applied to starting a side hustle, though I have learned over the years that many of these sayings should be taken with a grain of salt or, at the very least, are not necessarily needed in your given niche. With that in mind, one of the key things we’ve often heard is that you need to spend money to make money and I thought I’d take a look at that today.

We Can’t Do Everything

This is often the reasoning given behind needing to spend money to make money. I’ll be the first to admit that I can’t do everything. Shocker, I know, though I like to try and convince myself at times that I can. But, that’s a different topic for a different day.  🙂

Anywho, the line of reasoning I’ve heard behind the belief that you need to spend money to make money is that we have limited resources. The line of thinking then goes to that if you want to grow your business then you have to spend money. It’s an understandable thought, and isn’t necessarily a bad one in a number of businesses but for many small business owners it’s simply not going to be feasible. I certainly can’t speak for every small business owner, but with lack of money being a leading cause of small businesses closing up shop, it makes sense why many can’t.

Spending Money Can Become A Trap

As someone who struggled with debt in the past I know how spending can become a trap. We trick ourselves into thinking that we need to spend money to find happiness, or in our cases, to see our business grow and have success. This, my friends, is a trap and one that can be bad as someone who works for themselves or has a side hustle.

I’ll give you an example. How many times have you heard “Oh, it’s tax deductible, so you’re ok buying it.” On one level, it’s an understandable situation as who wants to give the government more of your hard earned income? However, you have to step back and ask yourself if you really need said item or if it’s a wise use of your money. If it’s not, then it’s probably only going to hurt you financially in the long run especially given the fact that deducting it from your taxes doesn’t even return you dollar for dollar.

Simply put, watch your mindset as spending that money to get the tax deduction will very likely not make you money in the long run.

You Can Do Many Things Yourself

This is where I think much of the spend money to make money chatter breaks down – in that you can do many of the same things yourself for a fraction of the cost. This might not necessarily be the case in every situation, but more often than not it is. Of course, this should be taken in light of what your strengths are as well as to have balance, but I’ve found that many times you can do the same thing yourself without spending an exorbitant amount to have someone else do it for you. As a small business owner, I can tell you that you’ll likely appreciate it that much more when you see it be successful.

I saw this when my wife first started our business five years ago. We could’ve spent thousands of dollars on marketing by hiring it out. I’m confident we would be able to find someone who to do it for us. However, that would’ve just been a waste of money. Instead, my wife spent one morning going around the city to 12-15 businesses we were targeting and took each one a box of donuts, business cards and fliers. All it cost us was one morning and about $100.

We can trace back several of our biggest clients to that very morning and it was all done by us. We got and get to keep all the income from that situation which only helps us financially. While it’s possible that some high priced marketer could’ve netted us the same results, we accomplished the same thing by simply stepping out of our comfort zone and teaching ourselves to network.

 

Do you think you always need to spend money to make money? What’s one skill you’ve taught yourself to save as well as make money for your side-hustle/business? What’s another lie you’ve heard that’s considered a “must” for small business owners?

 

 

Photo courtesy of: 401k Calculator

Want to Earn More? You Need to Learn More!

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Earn more with EducationI’ve got something special for you lovers of making money!  I know I love making money and growing my wealth. What many don’t know about me is what I do for a living and what I do to earn side income have nothing to do with what I went to college for. I actually taught myself all of the skills I use to market myself. Yes, college was important and my degree got me into the door at my employer, but it was the skills I decided to teach myself that landed me a job.

I always tell people who want to make money to find a marketable skill they can charge money for. Many don’t think they have any skills, so why not go out and learn one?  The typical way most people learn a new skill is through education.  Well, most formal education is expensive. It’s probably not going to be worth your time and money to jump out and sign up for a new college course.  It all depends on what your goals are.

Learn More, Earn More…

One thing about me is I always strive to earn more, but in order to do that, I have to learn more. I never stop learning. I learn something new almost every day. The reason is I try to solve my own issues and when I do, I learn something.  Knowledge is always power. The more you have, the better off you will be.  Knowledge also provides opportunities.  Trust me, I have seen it in action.

So, how do you learn more without breaking the bank?  Well, as I said above, I have something special for you.  Have you ever heard of Udemy?  Hmm…what does that even mean?  Well, this is an online service that provides thousands upon thousands of online courses for a low cost. I have seen it before, but really started using it a few months ago.

What is Udemy?

As I stated, Udemy is an online education platform with thousands upon thousands of courses. The best part is they are pretty cheap. You can learn how to code, design websites, freelance write, edit, create apps, record tracks, and a number of many other things. It really is one of the best places to learn. The reason this is true is because you can pick and choose courses you want to take. You don’t have to take anything in succession. If you want to learn how to design websites, then you can find courses you have interest in and take them. These courses are developed by people who know what they are doing. On top of that, course takers can review the course and tell you how it is.  This is valuable feedback.

Learning a new skill is no longer difficult in the age of the internet.  The power is in our hands to learn a new skill. Now, you can make an excuse about making money because you don’t know how. Using a site like Udemy, you have all the knowledge right in front of you. You just have to pick what you want do to. I have taken a few programming courses for my regular job as I want to learn something more marketable. The courses were easy to follow and the information was invaluable. I would recommend using Udemy to anyone who wants to learn something new.

Udemy Special!

Well, I’m not going to leave you hanging my friends. I showed you Udemy and then said go to it! Well, these courses cost money. I get it. Well, for you readers, I’m going to give you a sweet discount for Udemy. Now and until 2/9/2015, you can get around 9,000 courses for only $10! Yes, I just went in and found a $200 website development course and put the code in and got it for $10!  Now, that’s saving some money!

In order to get this special, you need to head over to Udemy and find a course. Once you do, put in the coupon code: BEAWESOME.  You do this by clicking the Redeem a Coupon link below the course price. Once you do, it will show you the new $10 price. This is one of the best ways to learn a new skill. Seriously, don’t let this one go!

Go my friends! Learn a new skill and make more money!

How Much Do You Need to Earn Each Day to Survive? Plus 5 Easy Ways to Make Money Now!

earning money to survive

This is a post for Sprout Wealth by Donny. It provides a wealth of information!

A lot of people wonder how they can crash out of their 9-to-5 jobs, and find a way to make a better living than they are now. It’s actually possible to do that, probably more so than ever thanks to the Internet. But first you have to figure out exactly where you are right now, crunch some numbers, decide where you want to go – then create a plan for how you’ll get there.

Balance is the Key to Financial Success

The ultimate goal is achieving financial independence. The best way to do that is to identify what it is that you are good at, then creating a plan that will help you to maximize the amount of income that you can earn from it.

But there’s another side to that plan, and that’s figuring out a way to match your lifestyle and expenses with your new income.

We can think of these two aspects – income and expenses – as being the “A” and “B” sides of the same record (or CD in today’s world).

Here’s what I mean…

Figure Out How Much You Need to Earn Each Day to Survive

People usually start with the income side of the equation, but it may be a better idea to first identify exactly how much income you need to produce. That starts with figuring out how much you need to earn each day to survive. If that sounds ridiculously basic, that’s because it is.

In sales this is sometimes referred to as “knowing your numbers”, which can refer to knowing how many cold calls you have to make in order to get an appointment, and how many appointments you need to generate a sale. Whatever the income venture is, you have to know your own numbers.

That starts with knowing how much money you need to survive. You can do this by adding up and organizing how much money you’ve spent over the past six months or even a full year. It’s something like a budget, and it lets you know exactly where your money is going. It will also help you to sort out necessary expenses from other kinds.

Break down your spending into three categories:

  1. Necessary expenses. These are your basic living expenses only, such as rent/mortgage payment, critical utilizes, insurance, food, debt payments, car repairs and the like. What you’re trying to do here is to identify your survival expenses – but more on that in a minute.
  2. Important, but not necessary expenses. This can include what we might think of as being second-tier expenses, such as gym memberships, cable TV, cell phone plans, household services (cleaning, landscaping, etc), and any other expenses that may be desirable but not critical to your survival.
  3. Luxury expenses. This is basically your fun money expenses. It includes entertainment, going out for dinner, buying clothing beyond the minimum, vacations, hobbies, and memberships, such as at a golf club.

Category #1 are the expenses that you want to pay the most attention to. These are your survival expenses, that will enable you to live, but not necessarily to live well. But if you are starting out on a new income venture, you’ll need to know what this number is, so that you can be sure that you will at least be able to cover this number. If you can cover it, you’ll cross an important goal line, in that the new venture will least enable you to survive.

If you can earn anything beyond – to cover other expenses, or new financial goals – you’ll be thriving.

If you can break your survival number down to a daily number – which you can do simply by dividing your monthly totals by 30 days – it will help you to know how much money you’ll have to earn each day in order to survive. For example, if your survival expenses total $3,000 per month, you will know that you’ll have to earn at least $100 each day in order to survive.

Why is that number so important?

First, it gives you a built-in daily target to reach for. But second, and more important, it can make earning income much more doable. For example, if you are beginning a new business venture, the idea of earning the $3,000 per month that you need to live may seem to be beyond your capabilities right now. But $100 per day may seem to be a very doable, particularly if you have a proven routine as to how you can make that much money each day.

Surviving from your new venture may seem less intimidating if you can break it down to a daily balance between what you need to survive, and how you can earn enough to cover it.

Five Easy Ways to Make Money Now

Let’s shift gears now, and go to the income side of the equation. In truth, you can find ways to make easy money simply by identifying your highest and best skills and talents. But since a lot of people are not entirely aware of what those are, let’s consider five easy ways that many thousands of people are using right now, so you know that it’s possible and very doable.

1. Sell a Product. The Internet has made this easier to do than ever. Even if you don’t think of yourself as a “salesman/woman”, pick a product or service that you strongly believe in – one that you use yourself – and feel that you can promote without conflict. You can pick just about any product or service that you like, because many companies have very generous affiliate programs, that will allow you to sell their products and services at a substantial markup. You can usually sell on a dedicated website, and the fact that you generally don’t need to keep an inventory makes it pretty much a cash-and-carry business. Do some research on e-commerce and see what you can come up with.

2. Buy (and Sell) Failed Blogs. You know all of those thousands of blogs that are out there on the web? A lot of them have crashed and burned, even though the original site content may have been solid. If you have an interest in blogging, you can purchase an existing blog for very little money (a few hundred dollars or less) particularly if the site has been downgraded by Google. You can take over the site, improve on the content, get rid of the bad links, and when the site is once again producing a generous amount of ad revenue, you can sell the site for several times more than what you paid for it. Blogs usually sell for 24 times their stable monthly revenue.

3. Freelance Blog Writing. Are there any topics that you feel passionately about, or have above average knowledge in? If you have at least decent writing skills, you can start a business writing articles for websites and blogs that are in your area of expertise. Every blog and website has a need for content. If you can provide it, you’ll be in business. The great thing about freelance blog writing is that you won’t need any capital or special equipment. You can work it on your own schedule, and it’s completely portable.

4. Buy Low/Sell High. In #2 we talked about buying and selling failed blogs. But you can apply that p rinciple to just about anything available. It’s simply a matter of buying on the cheap, and selling at a profit. You can do this with used cars, appliances, sports and fitness equipment, jewelry and even art. People are making money selling all kinds of goods on websites such as eBay, Craigslist, and even Amazon.com. Pick a line or two of goods where you have above average knowledge, then learn all that you can about pricing. After you do, you can buy at garage sales, flea markets, estate sales, thrift stores, and pawnshops. (A good read on the subject is The Garage Sale Millionaire by Aaron LePedis.)

5. Sell Your Computer Skills. If you are above average in just about any computer skill, it’s likely that you can convert that into a business that you can take just as far as you want. This can include creating and maintaining websites, graphic design, troubleshooting computer problems, search engine optimization, or even popular applications, such as PowerPoint or Adobe. There are a lot of small businesses that are run by people with something close to zero knowledge of any of those skills. Approach small businesses and website- and blog-owners, and offer your skills. Once you get rolling, it’s likely that you’ll have plenty of business.

If you want to break out of the rat race, determine how much you need to survive each day – then figure out how you can cover it by doing something that you really like. That will be the most basic step in achieving financial independence.

Author Bio:

Donny Gamble Jr. is the founder of Personalincome.org, a published author and investor. He graduated from The Ohio State University and has a passion for teaching others about alternative investment and retirement strategies. He is also a contributor for Huffington Post and Allbusiness.com.

How to Make Money With Affiliate Marketing: Know Your Audience

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affiliate marketingBoth Grayson and I have written on affiliate marketing in the past and I thought now would be a good time to revisit the topic. I have a confession to make first; I love affiliate marketing. I don’t know why I do.

Well, let me take that back. I know why I do. I’m analytical by nature and love being able to help people. When I get to do both of those things, I’m doing all I can in order to do more of it. However, I know that not every blogger feels that way. Many view it as selling out or simply don’t know how to make money with affiliate marketing. If you’re the former, I believe it can be done without selling out, as to the latter – today’s post is for you!

Making Money With Affiliate Marketing Demands You Know Your Audience

Knowing your audience is something we talk a lot about in our home. A day doesn’t go by without the topic coming up at some level. No, my wife and I don’t have some sort of illness, but we run our own marketing firm and thus it is our job to help our clients meet their goals and key in that is knowing their audience.

Why is this so vital with regards to making money through affiliate marketing? It’s simple really. If you’re trying to write for readers who are only interested in ways to invest in the stock market then they’re likely not going to care much about ads or companies that have to do with debt consolidation and vice versa. Effectively, your attempts are going to fall on deaf ears.

Until you realize who your audience is then it’s only going to lead to frustration as you’ll see decreased conversions and thus less income from your blog. But, it doesn’t have to be that way. There are many bloggers out there who make a killing with affiliate advertising and I can tell you that most, if not all of them, know one piece of information…who their audience is.

Finding Out Who Your Audience Is

This is a great question and one I covered somewhat in my tricks to making money with affiliate marketing post. If you didn’t read that post, shame on you ;-), but I’ll give you the nitty gritty of it below using one of the best tools you have available as a blogger – Google Analytics. Here they are:

  • Select “Visits” in Analytics and then set the time frame you’re interested in
  • Scroll down the left side bar area and select “Acquisition”
  • From Acquisition you’ll want to select “All Traffic” and click on the first option – “Channels”
  • This will bring up a list of all your traffic sources and you want to select “Organic Search” from there
  • The final, and most important step, is to select “Landing Page” as this will tell you what pages your search traffic is landing on

Going through these steps, which takes maybe three seconds, yields the information you want by who is landing on your site, where they’re landing and how long they’re staying. I won’t wade into the weeds of what all that means, save for this information is telling you who your search audience is. That, by and large, is the audience you’re going to derive a major chunk of your affiliate marketing income from. You can also find out very similar information if you use a newsletter service, like AWeber as they provide free analytics which shows you what readers are clicking on so you can see over time what they find most applicable to them.

The Sweet Spot For Affiliate Marketing

The sweet spot, as I like to call it, is knowing who your audience is and having the best content available to help them make decisions. Of course, this all entails things like providing good calls to action, not overwhelming them, and showing them how your affiliate products solve their problems.

Key in all of this as well is knowing why you run a blog in the first place – which is a topic I plan on covering in the near future. If the main purpose for blogging is to have a digital journal or connect with others, which is more than fine, then there needs to be a realization that making money with affiliate marketing is going to be more of a struggle as most bloggers aren’t going to click on affiliate links.

However, if it’s to provide tools and solutions to readers then you’re more likely to see some semblance of affiliate marketing success, though that is by no means a guarantee. I guess the ultimate point is you need to know who your audience is when it comes to affiliate marketing because without that knowledge you’re just shooting in the breeze.

 

Do you know the audience of your blog? What have you done in order to have success with affiliate marketing? What questions do you have about affiliate marketing?

 

 

Photo courtesy of: NHS Confederation

How to Use GetResponse to Make Money with Email

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A month ago, I wrote about how you can make money with email marketing.  It’s a viable way to earn more money, especially when you have a website or blog.  Email marketing is a key aspect of many websites which earn high dollar amounts. Trust me, I have been around for a long time.  While it may seem daunting, you can earn good money this way.  While there are some great solutions out there, I use and recommend GetResponse for my email marketing.  Others, like John, use Aweber and that is also a good program.

How to Use GetResponse

GetResponse is a paid email marketing solution. While they do offer a free 30-day trial, you will need to pay for it afterwards. While some like to go with free solutions, you can’t beat the features of the paid platforms.  If you run a site with visitors, then you should be harnessing the power of email. Trust me, it works!

In order to start using GetResponse, you need to create a campaign. These are really just themes or ideas you want to use. Campaigns can be for things like a newsletter, email course, or RSS-driven email.  There are a number of things you can do with a campaign. It really all depends on what you are trying to push.  Most campaigns are setup for a newsletter.  I would recommend you harness a newsletter for your site or blog.

In order to be successful with GetResponse or any email marketing program, you need to offer some incentive to sign up for your newsletter. Will you give away a free deliverable, like an e-book or PDF?  Will you give away cash for active subscribers each month?  What is your hook?  You need to know this before using any email marketing.  On top of that, you need to know what type of content you will promote via your newsletter.

Why Use GetResponse?

This is a question I get so many times. Many people ask me why I chose to sign up with GetResponse instead of another program.  Well, the answer was simple. They have a great interface to create, design, and promote newsletters.  They also have great support (24/7 chat support when you need it!).  The price was right for me as well at about $130 a year. I can make that back with one well put together email to my subscribers.

Their interface makes it really easy to build a campaign, design a web form to embed on your site, import/search contacts, build landing pages, and see how your campaigns are doing.  I like most everything about it, except for their lack of horizontal sign up forms.  What I’m talking about is they only have vertical aligned web sign up forms. This means the name and email boxes are on top of each other.  There are times when I want to use a horizontal form, but I can’t do it with their design center. Luckily for me, I know how to code, so I just make my own.  This can be a deterrent for some.

Here are some of the features I enjoy when using GetResponse and why I think it’s a great program to use when trying to make extra money with email marketing.

  • RSS-to-Email feature – This allows you to send subscribers an email every time a new blog post goes out on your site.  You can either do it immediately when the post goes, at a specific time per day, or a weekly wrap up.  You can test each one to see which ones works the best.
  • Easy to Build Newsletters – Since this is an email-marketing program, you need to be able to create newsletters with ease.  You can do that with GetResponse. They have some great templates to use, or you can use their drag-n-drop editor to build your own custom template.  It’s really easy to use!
  • Autoresponders – This is a feature that most have and they should. Autoresponders are really important when making money from email.  Essentially, this will send an email automatically when something happens in your campaign. Let’s say someone signs up for your newsletter. You can then setup an autoresponder to send them a “Welcome” email with some custom links to great things on your site.
  • Surveys – Getting feedback or survey results can be really useful when designing and changing an email marketing pitch. You can easily create and manage surveys within GetResponse, which makes it easy to solicit feedback from your subscribers.
  • Landing Pages – This is really where GetResponse excels. Landing pages are a must when you run email marketing campaigns. Did you know you can increase you sign up rate when you create a custom landing page.  GetResponse allows one free landing page with every account. You can use their new drap-and-drop editor to build a nice looking landing page in about 10 minutes.  Just great!

So, How Do I Make Money with GetResponse?

I’m sure you are asking yourself this and I’m going to answer it. The best ways to make money with email marketing is to offer a product, like an email course which people pay for. Other ways include affiliate marketing.  Many affiliate programs don’t allow you to advertise them in emails, but they do allow you to redirect people to a page on your site. If you are readers would be interested in making money by using Motif Investing, then send them a brief review of the site and then direct them to your Motif Investing review on your site. This will entice them to go through and sign up. You then get the commission.

Remember, people want to know things you might not share on your blog or site. They like exclusive content.  They are giving you their email and you have to be careful with it.  If you run it right, you can make good money with email marketing, but remember it takes time and testing to get it right.