In a post about ways to make money before Christmas, John mentioned personal shopping as a way to earn money before Christmas. So, as a way to expand on this, I wanted to show you how to start and market your personal shopping business before the holidays get into high gear. Before I move on, anyone can be a personal shopper and you can do it all year long. The key about the holidays is it could be a great way to earn a lot of money. The holiday season is the busiest shopping time of the year. The perfect time to create and market a personal shopping business.
How to Get Started as a Personal Shopper
So, what do personal shoppers do? The process is actually fairly simple. If you are good at shopping, and especially good at saving money, then this gig could be for you. Technically a personal shopper is just someone who shops for someone else. You get a list of products you need to purchase and you go do it. Now, that is a fairly simplistic view of being a personal shopper. This type of money making idea is really for those who are organized. This is especially the case if you have multiple clients. Since we here at Sprout Wealth are all about earning extra money, you will need multiple clients to make this work.
Step 1: Come Up with Your Value Proposition
We have described what a value proposition is and why you should have one. If you haven’t read the post yet, then do that and come back. I’ll wait….
OK, now back to it. You need to know how you will run your personal shopping service. What will you do which will differentiate you from the crowd? Remember, personal shopping has been around for some time, so you aren’t the first person to do it. If you want to earn money and get clients, you need to come up with a sweet value proposition. One way to do this is add other services on top of just shopping. If they are in need of holiday gifts, then provide a holiday gift idea strategy session. You can come up with great gift ideas for your clients and charge them extra for it.
Once you have your value proposition, you can move on.
Step 2: Marketing Your Services
How are you going to make money without any clients? The key to a successful personal shopping service is to get good paying clients and a lot of them. The more clients you can service, the better your little money making venture will be. Since you will be relying on local advertising, this makes marketing a little easier.
Your first marketing step would be to put an ad on Craigslist. It’s free and easy to put up a post about your personal shopping services. It won’t take much time and you can let it ride for 30 days. To keep your post on top of the services page, make sure to update it everyday to keep it in the top of search results.
Remember that making money also requires you spend money. This isn’t always the case, but it is a majority of the time. Marketing requires some cash, but local advertising doesn’t require that much.
Another way to market your personal shopping gig is in local newspapers. Remember, during the holidays there are tons of ads for sales. Why not put your service right there with them and remind people, they don’t have to go shopping. You will do it for them! These newspaper ads will cost more during the holidays, but it could be worth it.
Take advantage of your family. Tell them about your business idea and share it with your friends. The power of word of mouth marketing is great. Your friends and family will be your biggest supporters and they can help you spread the word. They might even hire you!
The last marketing step you could take is advertise on Google. Google Adwords allows you to put up digital ads when people search for keywords, like personal shopping. You can target people just in your area with holiday shopping keywords and get people to call you and pay for service. If you have some money to spend, this could be a good way.
Step 3: Providing Awesome Service
Once you get clients for your personal shopping service, you need to actually deliver. As I stated in the last section, word of mouth advertising is huge. This is one of the ways I get clients for my blog management service. I provide the best customer service I can, so people will refer my services to their friends. You need to do the same.
Once you get your clients, you actually have to do the shopping. It will take time to come up with a method to keep up with all your shopping requests. This will morph over time and you will get into a groove. Remember, this is not just about shopping for other people. It’s about making their lives easier and saving them money. They will give you a list to shop for, but don’t stop there. Take time to find coupons in order to save. Take advantage of cash back offers to save your clients more money. If you come back to them with all of their stuff, plus some left over money, you might get that extra cash.
Step 4: Rinse and Repeat
Providing personal shopping to other people is a great way to earn money for the holidays. Not only can you shop for others, but you can get your shopping done at the same time. Two birds with one stone. You may find over time that people request your services for other shopping trips. Maybe they need you to buy their groceries or pick up their prescriptions. Remember to offer these little services as a way to expand your business. If you do well, being a personal shopper could turn into a business and could become large.
I know a few people who have done this before and have made great money before. They even turned them into large businesses with other people doing the shopping and them focusing on marketing. You never know where these little ideas can go, but try it out. If you like shopping and don’t mind dealing with customers, try creating a personal shopping business and run with it!
Image via ** RCB **